Par Society

1. Business Overview

Par Society is an indoor golf business based in Portsmouth, UK, offering state-of-the-art golf simulators for casual players, serious golfers, and social groups.

• 3 simulator bays, powered by GSPro software:
  • Bay 1 & 2: ProTee VX launch monitors (left- and right-handed compatible).
  • Bay 3: Uneekor Eye Mini Lite (right-handed only).
• Flexible hourly pricing (£15–£30 per hour depending on group size).
• Capacity: up to 4 players per bay.
• Positioned as a modern, social golf experience – part practice facility, part entertainment hub.

2. Website & Tech Setup

The website parsociety.co.uk acts as the hub for bookings, brand storytelling, and community building. Work completed:

Website Development

• Built on WordPress with a clean, modern design focused on user journeys.
• Integration of Square for online bookings – ensuring seamless sync between online and in-store reservations.
• Set up WooCommerce with Square for inventory/stock management.
• Added Cookiebot for GDPR compliance.
• Implemented SEO fundamentals: metadata, structured content hierarchy, schema markup.
• Blog built out to support content marketing around indoor golf, simulator tips, and local golf culture.

Booking System

• Customised booking flows for simulator bays (pricing scales by group size).
• Multiple hours per booking supported.
• Clear equipment differentiation between bays for transparency.

3. Marketing & Growth

A multi-channel approach to grow brand awareness, attract players, and build loyalty.

Launch & Local Marketing

• Hosted a launch event with local influencers, with coupon codes shared via Instagram.
• Built Square coupon campaigns for influencer marketing.
• Leveraged local SEO (Google Business Profile optimisation, citations, driving directions).

Digital Marketing

• Set up Google Ads campaigns targeting golf in Portsmouth & surrounding areas.
• SEO optimisation around “indoor golf Portsmouth”, “golf simulators Portsmouth”, and related terms.
• Created early-stage content strategy for blog + social media.

Social Media & Community

• Active presence on Instagram (visual-first, influencer tie-ins).
• Content focuses on fun, social side of golf alongside performance/practice angle.
• Planned Par Society Blog content workflow (via AirOps) for long-term SEO growth.

Customer Retention

• Focus on email marketing (via Brevo) for offers, tournaments, and event promotion.
• Introduced Texas Scramble 2v2 tournaments as a recurring event to drive community feel.

4. Strategic Goals

• Position Par Society as the go-to indoor golf venue in Portsmouth.
• Build a loyal base of both casual/social players and serious golfers.
• Scale marketing through a mix of local SEO, Google Ads, influencer partnerships, and content marketing.
• Grow blog and content output to capture wider indoor/simulator golf search demand.